The Goods

Most projects are web related, but I’ve also done Flash based kiosks for California Lottery, strategic planning for new product launches, new product design, and even a baseball team brand and uniforms for Purple Heart Baseball at Angel Stadium.

Web Projects

A fantastic, family owned business celebrating 50 years of industry-leading service. Some celebrate with gifts of gold. I gave them something even better: the gift of a rebrand, consistent collateral and a new website.

I was responsible for the concept and direction on the site as well as directing the photo shoot for the site images. The site was built on technology that gave face to each one of their franchise locations. The site itself was now a microsite for each owner in the Environment Control family. They now have a place on the web to call home and send prospective clients.

In addition to the website, I also rebranded the company and consolidated their collateral. Over 50 years, some of the marketing materials had become unwieldily. A crisp and modern look reflected in the website was brought across all public facing materials.

Cohesive and consistent branding makes me happy. And the client too.


Super cool company that designs and manufactures robots disguised as vending machines. From burritos made to order to secure, automated dispensing of high-end consumer goods, these machines do it all. Pray they don’t become self-aware.

Some of the challenges included inconsistent photography of the finished machines in the marketplace. When you are a manufacturer, you are focusing on creating the best automated retail machine on time and on budget for your clients, taking pics of your finished product in the wild really isn’t on the radar. I was able to create an environment for the machines to live on the website using the photos that were available. It gave prospective clients an idea of how the machines could be used in various settings.


Ever meet a client so impressive that you can’t help but wonder just what you’ve done with your life? The folks at the Center 4 Life change is one of those rare clients. This customized WordPress site was built to help further their ministry and reach people in need.

I came up with the concept of Seeking Hope and Giving Hope. The Center exists to provide hope to those who need it and The Center is also a place where volunteers can give hope to those seeking it.

The biggest challenge the client presented was that they did not want to show any people on the site (except for the staff bios) but rather wanted to show gritty, urban decay imagery. Desolate urban imagery with no people can get depressing fast. So, how do you show a client who is in the people-helping business without showing people while still telling a story of hope? Working with the client, I was able to locate imagery of the gritty urban feel they wanted but also contained an element of hope — a way out. I incorporated The Center’s logo into the imagery with an arrow showing direction of the way out. The staff at The Center aren’t afraid to go into the dirty places or deal with the mess in peoples lives. They will meet you where you are and lead you out. I think the imagery summed that up quit well. The client agreed.


Anaheim/Orange County Visitor & Convention Bureau. This site was created to promote the grand opening of the Grand Plaza, a grand new outdoor venue at their grand convention center.

This one-page site gave a face to a pretty amazing outdoor venue in my hometown. I used some parallax hokus pocus along with fun motifs to create a bright and sunny environment. The client wanted to make all those snowy and rainy venues on the east coast jealous of the perfect weather in Anaheim. It worked.


Branding Projects

After 13 years, it was time to update the image of this amazing marketing and internet solution agency.

Caliber's team is a unique balance of left and right brain. They have also developed their own five-step process that is applied to every project. The new logo is built around a strong architectural base that frames a dynamic star. The star represents the five-step process of Strategic Consulting, Architecture Development, Design, Implementation, and Ongoing Marketing Analysis. The star’s points are split. The blue and orange represent the left-brain and right-brain approach that Caliber takes throughout the entire process.


Along with their new website, a brand guide was created to help maintain the new corporate look across all their franchises from coast to coast.

Change can be hard and after 50 years, it can be a little overwhelming too. So, I created a simple brand guide that was geared toward the franchise owners that gave them all the info they would need and links to all the assets required to update their business. The brand guide along with the website and all new collateral was well received at their 50th Anniversary celebration.


Other Projects

What are People Saying About Jaye?

What did you do with the tuition money?

Jaye’s Dad

He is super consistent. It almost borders on monotony.